Alabama Million Dollar Band Sets the Date to Unveil the Greatest Fight Song in College Football History Ever Composed — “The Crimson Standard” to Commemorate and Honor Legendary Coach Bear Bryant’s Legacy in a Lasting, Electrifying Way, “Toughness with Class, Championships with Character” — His Enduring Creed, “Built by Bama” — Celebrating the Foundation of the Greatest Dynasty in College Football

Alabama Million Dollar Band Sets the Date to Unveil the Greatest Fight Song in College Football History Ever Composed — “The Crimson Standard” to Commemorate and Honor Legendary Coach Bear Bryant’s Legacy in a Lasting, Electrifying Way, “Toughness with Class, Championships with Character” — His Enduring Creed, “Built by Bama” — Celebrating the Foundation of the Greatest Dynasty in College Football

Tuscaloosa, AL — The University of Alabama’s world-renowned Million Dollar Band is proud to announce the upcoming debut of “The Crimson Standard”, a historic new fight song set to become the most electrifying anthem in college football history.

Crafted to celebrate the indomitable legacy of Coach Paul “Bear” Bryant, whose houndstooth hat became the crown of college football greatness, the song embodies the spirit, pride, and relentless excellence that define Alabama Crimson Tide football.

Anchored in the philosophy Bryant lived and led by — “Toughness with Class, Championships with Character” — the new anthem reflects the enduring tradition that continues under Coach Nick Saban, carrying the torch of dominance across generations.

“Built by Bama” isn’t just a slogan — it’s a movement. It speaks to the foundation laid by legends, shaped by tradition, and driven by an unyielding standard: The Crimson Standard.

The unveiling ceremony, featuring live performances by the Million Dollar Band, video tributes, and special guests from Alabama’s championship past and present, will be held [Insert Date Here] at Bryant–Denny Stadium — where champions are made, and legends live forever.